#deliverability

Email deliverability for SaaS products

Sending email is easy. Sending email that the recipient actually sees is not. Every new SaaS team ships their first signup flow and then spends two weeks debugging why nobody is getting the confirmation email. SPF (TXT record) says which servers are allowed to send for your domain. DKIM (TXT record) cryptographically signs outgoing messages. DMARC (TXT…